PRACTICAL SEMINAR WITH PARTICIPATION OF THE MANAGEMENT GROUP OF COMPANIES "OSTEK"
On February 20, the Marketing Agency of the Ostek Group of Companies organized a seminar-conference “Marketing for Industrial Enterprises: Idea, Product, Promotion”. The idea of the event arose in response to a request from industrial enterprises for the development of marketing competencies in the search for ideas on civilian products, consumer and market research, product development and promotion, and how to create an effective and efficient project team. The format of the event involved an active dialogue and exchange of experience and opinions. The event became a good basis for an effective start in the coming 2020.
The program of the event detailed the following topics and practical examples:
Understanding the technological and commercial competencies of a manufacturing enterprise is key to increasing competitiveness.
The practice of marketing research. In what cases to attract a marketing agency and how not to make a mistake with the choice.
Deep analytics of sales markets to assess the export potential of manufacturing enterprises.
Project management in the creation and promotion of new products. Implementation of a project to develop a new product in a functionally oriented organization.
How Internet marketing and SMM work for the industry.
Branding and communications in the promotion of industrial products in the civilian market.
Event marketing. How to get maximum from exhibitions?
Trend analysis to find ideas for new products, services and business models.
Investment attractiveness of projects related to new products. The concept and methods of assessment.
WORKSHOP SPEAKERS - AUTHORS OF REPORTS AND PRESENTATIONS
"Understanding the technological and commercial competencies of a manufacturing enterprise as a key to increasing competitiveness"
- Yuri Smirnov, General Director of Ostek-Engineering LLC
"The practice of conducting marketing research. In what cases involve a marketing agency and how not to make a mistake with the choice"
- Anton Bolshakov, Marketing Director, Ostek Group of Companies
"Entering foreign markets, forecasting, analytics, marketing reports - Tools for developing export opportunities for industrial enterprises"
- Artem Makseev, Director of Marketing, Central Research Institute of Electronics
"Branding and communications in the promotion of industrial products in the civilian market"
- Veronika Petrova, Leading Specialist in Communications and Advertising, Ostek Group of Companies
"How Internet Marketing Works for the Industry"
- Nikolai Batrakov, head of the group of Internet projects of Ostek Group of Companies
"Event marketing. How to get maximum from exhibitions?"
- Nikolai Zhelyaskov, Head of the Ostek Group Event Management Group
"The investment attractiveness of projects related to new products. The concept and methods of evaluation"
- Anastasia Samokhvalova, Financial Director of Ostek Group of Companies
SEMINAR “MARKETING FOR INDUSTRIAL ENTERPRISES: IDEA, PRODUCT, PROMOTION”
REGISTRATION OF PARTICIPANTS
Date and Time
An open seminar was held on February 20, 2020 in the conference hall of Ostek Enterprise LLC at the address: ul. Moldavskaya, d. 5, p. 2.
The terms of participation
Participation in the seminar is free, from one enterprise no more than two representatives can participate.
Registration of participants
To register for this and any other event, fill out the online registration form below.
An open seminar was held on February 20, 2020 in the conference hall of Ostek Enterprise LLC at the address: ul. Moldavskaya, d. 5, p. 2.
The terms of participation
Participation in the seminar is free, from one enterprise no more than two representatives can participate.
Registration of participants
To register for this and any other event, fill out the online registration form below.